Frequently Asked Questions

Qualitative research is exploratory and focuses on understanding the underlying reasons, opinions, and motivations of people, while quantitative research is numerical and focuses on gathering statistical data and analyzing it.

Primary research is original research that is conducted by collecting data directly from the source, such as through surveys, interviews, or observations.

Secondary research is research that is conducted using data that has already been collected by someone else, such as through government reports, industry publications, or academic journals.